Configuration

Adjust Inputs

Customize your profitability model parameters

Total Leads

CPL (Cost Per Lead) $

Segments Per Lead

Provider Cost Per Segment $

Carrier Cost Per Segment $

Provider charges inbound

Contact Response Rate %

Of the people we text, this share reply. Measured 21.69% across 2026, 18.45% in July.

Segments Per Responder

How many messages each person who replies sends back. Measured mean 2.146, median 1.

Opt-Out Rate %

Token Cost / Response $

Producer Comp %

Override Spread %

PPC → Agent $

PPA → Agent $

Retainer $/Agent/Mo

# Agents on Retainer

Lead → Appt %

Appt → Closed %

Avg AP (Annual Premium) $

Avg Apps / Close

Advance Rate %

Placement Rate %

Persistency %

Number of Agents